Note to readers: I recently wrote this article for Charity Golf Events newsletter under the title, "Silence Doesn't Sell. Charity Auctions Need Sound Systems." Enjoy! Growing up, I remember an advertising slogan used by Coty perfume. “If you want to capture someone’s attention, whisper.” You might attract a lover with that approach, but you’ll never attract a bidder at your benefit auction. Auctions require a professional sound system that enables the auctioneer’s voice to be heard with ... Read On >
Three silent auction ideas that pamper the 40+ crowd
A few weeks ago I was in the kitchen of a busy Rockville, MD home. Prior to starting the procurement meeting, the six Moms and I chatted about all sorts of matters, including being over the age of 40. If you're organizing a school auction, it's likely that your auction guests are nearing or hovering around that age. If you're a nonprofit silent auction, some of your guests may only vaguely remember their 40th birthday party. So if you want us to bid ... be kind. Here are three silent ... Read On >
Who opens the headline entertainment at your charity auction?
A couple of times a year, the Red Apple Auctions team works a gala that has booked headline entertainment as part of its show. One of those events is the Washington Performing Arts Society (WPAS) gala, one of Washington, DC's top fundraising events. This year the organization announced that over $1 million was raised. Among other things, that means that a lot of children in DC's public schools will have access to an arts education. I like to say, a bit tongue-in-cheek, that Red Apple Auctions ... Read On >
Burn Notice: Keep fires in check at your charity auction
This post is frothy. Nothing you don't already know, but a reminder for safety at charity auctions. You'll recall that a couple of weeks ago that most of us living in the USA moved our clocks forward one hour to adjust for daylight savings time. And somewhere in modern history, this "fall back / spring forward" shift has also became the de facto time of year when our local firemen remind us to change the batteries in our home's smoke alarms. Change your clock and change your smoke alarm's ... Read On >
Graduated with my Auctioneer’s MBA (CAI)
Last month I completed a program I started three years ago. I finished my third and final year of CAI, which stands for the Certified Auctioneer Institute. Though there are some formalities that need to be completed before I'm officially able to use the "CAI" initials, I'm done. The program takes place at Indiana University in Bloomington, IN and its overseen by the National Auctioneers Foundation. It's held in March, which - as a benefit auctioneer - is the worst possible time. March is a ... Read On >