Tax season is upon us. I just saw a television ad from a tax preparation company. They confidently stated their tax professionals would be able to find deductions overlooked by your previous tax preparer. Sounds familiar, doesn't it? If you’ve ever talked with more than one tax expert, you probably noticed that each one has a different interpretation of what you can and cannot do, legally. Sometimes what is legal in tax law seems to depend on who you talk to. I share this because as ... Read On >
Benefit Auctions Blog
Q&A on selling branded merchandise in school auctions
I've said this a thousand times in the last seven years: The quicker you can start to think about your nonprofit or school auction as a business, the faster your auction will grow. Your auction should be treated like the money-making venture it is. Marketing, sales, technology, customers ... they are all components of your "business." And as your auction receives proper TLC, you'll be looking for ways to add additional revenue to nurture your growing baby. One revenue stream popular at ... Read On >
VIDEO: Everyone’s favorite color on the silent auction table
Looking for a new idea to spiff up your silent auction tables? Well ... if you can finagle it ... this color draws guests like flies to honey. What makes it even more unique is that the COLOR seems to be more important than the ITEM you're selling. (The video explains it all...) Watch the video below. P.S. For more helpful silent auction tips, claim your FREE subscription to "Benefit Auction Ideas". Enjoy auction ideas conveniently delivered to your in-box. ... Read On >
VIDEO: Using Sticky Note Marketing in your Silent Auction
Ah shucks. I shot this video right before Valentine's Day but we didn't get it posted in time. No big deal. Though I reference Valentine's Day, the marketing concept I'm teaching works for other holidays, too. Mother's Day, graduation, Christmas ... any holiday, really. (This will all make sense when you watch the video.) Remember: It's not just about getting great items. It's about MARKETING them. So in this video, you'll hear about some silent auction ideas for benefits as it relates to ... Read On >
VIDEO: Watch your silent auction go up in smoke (positively)
An unexpected magazine showed up on my doorstep. It reminded me of some great silent auction items for your gala tables. We sell these "smoking" items often and they always draw bids. Watch the video below. P.S. For helpful auction information delivered to your inbox, claim your free subscription to Benefit Auction Ideas. ... Read On >