Wondering how to get celebrities to your party? Occasionally I’ll have a conversation with a non-profit attempting to build awareness of their gala. They want to invite a well-recognized actor or musician to the event. The charity’s goal is multifaceted. The presence of a star could draw others to attend their gala The star himself might donate to the auction, thereby raising funds in a more direct way. The close passing of both Farrah Fawcett and Michael Jackson - both active in ... Read On >
Audience Development
Encouraging young professionals to attend your fundraising auction
I spent the last two days with Hannes Combest, President of the National Auctioneers Association (NAA), at the ASAE Springtime Expo gala in Washington, D.C. The first night of the event, ASAE hosted an event targeting young professionals, which nowadays are also called Millennials because of their birth year. The reception reminded me of a trend I've seen with regards to fundraising auctions. Many of the galas I work have a population in the age range of 45+. Some galas skew much older. ... Read On >