Call it coincidence, divine intervention or luck, but I'd bet that you've had a situation whereby you see or hear something, and suddenly it shows up somewhere else. Like when you consider buying a particular type of car, and suddenly that model is all you see on the highway. That serendipity is what led me to write about today's subject. ============================== Thanks to a cancelled flight that left me scrambling to get from one fundraiser to another late last month, I've ... Read On >
Marketing
Classy example of sharing an auction dress code
Last Saturday I worked a school auction in the Washington National Cathedral. The dress code was "Cathedral Dress." Though I've been to the Cathedral many times, I've worn everything from shorts (as a tourist) to a dress (for an organ concert). I wasn't exactly sure what was appropriate to this event, so I asked. I learned that it could be cocktail, but nothing too flashy or bright. Sort of a “business cocktail.” Dress codes are important; you want everyone to be comfortable, and most ... Read On >
When to use “Submit your best bid” for item donations that can’t be sold at the fundraising auction
Earlier this month I wrote about how nonprofits can sell item donations that arrive after the fundraising auction, or arrive before the event, but have a date restriction preventing the item from being sold at the auction itself. Typically these are donations for a sporting event, concert, or festival. If you run enough auctions, this situation is likely to happen to you. There are a few approaches for converting these donations into of these tickets to the highest bidder. For example, ... Read On >
Busted! Be wary of images used in fundraising auction displays
In the summer of 2015, the nonprofit division of Venable law published "Busted: Nonprofits Will Have to Pay the Photography Piper." The article itself is short and worth reading, but here's the synopsis. For many years, nonprofits have pulled images from the internet and used them in their publications or websites. Until recently, software didn't exist to make it easy for photographers and their agents to track down these copyrighted images. Now the software exists, and nonprofits are ... Read On >
[Video] Should you promote the benefit auctioneer?
Yesterday I received this question from a client. Again this year, we are thinking about putting a Smartphone Auction card in our invite and on the back, adding information about two or three exciting live auction items with details about our auctioneer (you), including maybe your photo. We are trying to inform our guests that we have a new auctioneer. Here is what we were thinking we could say: "We’re putting together an exciting array of auction prizes, including X, Y, Z, and more! ... Read On >