Here are some ideas on how to market charity auction donations that arrive "last minute," meaning anything acquired after the catalog is printed. Small items are less of a worry. If a $25 gift card isn't properly promoted, you could give it to a hard-working volunteer and feel good about it. But what about something like an $85,000 donation? (See photo.) Charity auction donations that are valuable and attractive to guests must have onsite marketing. It's important to get the word out for ... Read On >
Marketing
One silent auction display idea for jewelry, furs, and fashion
Gala auctions tend to have no shortage of jewelry. It's across the board at my events ... live auctions, silent auctions, bonuses, games, upgrades, etc. Some groups do a better job than others at showcasing the pieces. And then there are those random clothing items that are donated: dresses, furs, coats, and the like. Given that your silent auction is -- at its core -- a retail store, what's one good silent auction display idea for selling your wares? (Sidebar comment: Gosh, if you've spent ... Read On >
How to display a flag selling at a benefit auction
My team recently fielded a question by LinkedIn reader Ed in Oklahoma City. Ed was curious about how he should display a couple of flags he'd procured. He would be selling them in his benefit auction. Each would likely go into a separate package, but could be sold individually. He wanted ideas. "A folded flag doesn't seem too appealing to me," he wrote. Well, it might not be appealing. But that's how most are sold. Typically flags are folded and stored in a triangular wooden case ... Read On >
Use lemon scent to boost charitable giving at your gala auction
Before the live auction begins at your next gala, consider running through the ballroom spritzing a lemon-scented air freshener. Worst case, ask the hotel housekeeping for a clean-smelling window cleaner and do the same thing. Some 2009 research proved that smelling citrus dramatically increases our charitable nature. The study found a big improvement in ethical behavior with just a few spritzes of citrus-scented Windex. Katie Liljenquist of Brigham Young University, Chen-Bo Zhong of The ... Read On >
How to get auction guests to notice your fabulous benefit auction items
The last time I visited my parents, I did a lot of work outside. But before I could mow, trim, dig, rake, and haul, I needed to remove about 30 orange and yellow flags from the yard. The city had cross-crossed my parents lawn with small flags identifying various cable and utility lines in preparation for some work that had been completed a couple of months earlier. When I asked Dad why he wanted me to store the flags versus just throwing them away, he said, “You never know when they might come ... Read On >