It's disheartening to work so hard, only to have empty tables at your gala. And no-shows certainly don't help your auction returns. In this video, learn some benefit auction tips for reducing no-shows. We want one seat in every chair! ;) Watch the video below. ... Read On >
Marketing
VIDEO: An easy benefit auction idea? Use surveys.
Surveying your guests is so easy and reveals wonderful information, but it's often not done. With online surveys being so easy to create and cheap to send, you'd be silly not to try one. Did guests like the theme? Enjoy the program? Love the auction? You won't know until you ask. Watch the video below. ... Read On >
VIDEO: Outlandish marketing for your benefit auction? Not really.
A trip to New York -- and specifically, watching a street vendor -- inspired me to share some ideas around marketing your auction. Watch the video below. ... Read On >
Steal this “walk-a-thon” idea for charity auctions
An old friend who never writes -- except to ask that I spend money buying into her latest business venture or charitable adventure -- emailed to ask that I support her in yet another walk-a-thon. This time, I declined. Even though I'm not contributing, others will. Walk-a-thons, bowl-a-thons, dance-a-thons ... you name it, "a-thons" have become popular in recent years. A business colleague confided that his informal research indicated "a-thons" were at the peak of their trend. "It's that ... Read On >
How your benefit auction can use the new Google for Nonprofits
In mid-March 2011, Google launched Google for Nonprofits. Once your group is approved (approvals take weeks to months), the free tools help you generate funds, streamline operations, generate awareness, and so forth. Caveat: I'd say Google for Nonprofits is one of those benefit auction technologies most appropriate for smaller nonprofits which are tech-friendly but resource strapped. If your nonprofit hasn't already invested in a robust benefit auction software program (which already handles ... Read On >