UPDATE: The telecourse mentioned has passed, but the content below is still valid. To keep abreast of future calls, subscribe to Benefit Auction Ideas. ++++++ Assume you’re the Auction Chair of a benefit auction. It includes a silent and live auction raising $20,000, and you want a bump in that number. You want to grow the bottom line by $5k, so you add two affordable activities into the evening: a $5-ticket raffle and a cash appeal allowing guests to donate varying amounts ranging from $25 ... Read On >
Revenue Generators
Selling your raffle tickets is easy for a top sales representative
Imagine you're walking through the mall. Banana Republic is on the left. Crate and Barrel is on the right. In the middle are kiosks. Kiosks are those mini-stores. They are movable carts which never move. Kiosk workers hawk products like Rosetta Stone language training CDs, NeatReceipts for businessmen on-the-go, and bejeweled faux hair clip ponytails to transform any girl into a rock star. Some kiosks workers push into the crowd to fish for clients. “Sit down,” invites the young man selling a ... Read On >
A rose … er, a cash appeal by any other name is still a cash appeal.
A prospective client called me a few days ago. "We conduct a silent auction, a live auction, and a reverse auction," she said. A reverse auction? That was a new one for me. Perhaps more than any other activity during an auction fundraiser, cash appeals are called a variety of names. Let's describe it so we all understand what it is. A cash appeal is a direct request of the audience, asking them to make a cash donation to fund the organization. The crowd is - in effect - giving a ... Read On >
Part 2: Ah HA! About those outlandish auction ideas? I’ve got photos.
Not so long ago (like two weeks ago) I blogged about how dressing up to promote your charity auction could rank as one of those top concepts ... especially when it comes to school auction ideas. Now, I have proof. That's right. I have honest-to-goodness photographs proving that some of my fabulous school auction clients are doing just that. They are having fun, hamming it up, promoting their school auction ... by dressing up. Voici. Take a look at these shots. Here's someone clearly in a ... Read On >
A Simple Trick to Improve Raffle Ticket Sales & the Guest Experience
Raffle ticket sales become a lot easier when you use this simple trick. Each guest who buys a raffle ticket should be given a visual identifier to alert others that he's purchased. This avoids the common annoyance to guests: multiple people approaching to sell raffle tickets. Assume you have three teams of volunteers roaming the crowd to sell raffle tickets for a diamond bracelet. Team #1 approaches Mr. Smith and sells him two tickets. Within minutes, Team #2 talks to him. "I just bought ... Read On >