Ah shucks. I shot this video right before Valentine's Day but we didn't get it posted in time. No big deal. Though I reference Valentine's Day, the marketing concept I'm teaching works for other holidays, too. Mother's Day, graduation, Christmas ... any holiday, really. (This will all make sense when you watch the video.) Remember: It's not just about getting great items. It's about MARKETING them. So in this video, you'll hear about some silent auction ideas for benefits as it relates to ... Read On >
Silent Auctions
VIDEO: Watch your silent auction go up in smoke (positively)
An unexpected magazine showed up on my doorstep. It reminded me of some great silent auction items for your gala tables. We sell these "smoking" items often and they always draw bids. Watch the video below. P.S. For helpful auction information delivered to your inbox, claim your free subscription to Benefit Auction Ideas. ... Read On >
Everyone’s FAVORITE color on the silent auction tables
My post this week is about your silent auction tables and the BEST color to put on them. It seems to be everyone's favorite color. And it's a perfect time for me to share this insight, as next week is Valentine's Day, which is a popular holiday for the giving of jewelry. (This will all make sense in one moment!) Have you heard this phrase? - "People will find the bar on the 5th floor of a 2-story building." My observation is that after finding the bar at your gala (and munching on an ... Read On >
Silent auction tips to use THIS weekend for NEXT week’s Valentine’s Day
One of the school auctions I worked this past Saturday has always done a nice job of sticky-note marketing in their silent auction. I should clarify that "sticky-note marketing" is what I call it. I doubt it's a real marketing term. I use it to refer to the practice of putting notes onto silent auction items to remind guests of why they should buy it. The notes are simple silent auction tips, but they work! Here's why: It's similar to putting a sticky-note on a document; you're calling ... Read On >
Nonprofit silent auction items that go up in smoke (positively)
Smoking is one of those habits many wish to break. Unless you're part of a spiritual community that bans it at your gala, hit "print" and use this article to make money on that vice. Cigars sell. You might not like smoking. You might like pipes but not cigars. You might smoke cigarettes, but hate cigar smoke. It matters not. Unless you're the big spender procuring and buying ALL of the items at your gala, check any righteous attitude you hold. Do what's best for the cause -- procure some ... Read On >