Raffle ticket sales become a lot easier when you use this simple trick.
Each guest who buys a raffle ticket should be given a visual identifier to alert others that he’s purchased.
This avoids the common annoyance to guests: multiple people approaching to sell raffle tickets.
Assume you have three teams of volunteers roaming the crowd to sell raffle tickets for a diamond bracelet:
- Team #1 approaches Mr. Smith and sells him two tickets.
- Within minutes, Team #2 talks to him. “I just bought tickets,” he says. Is he fibbing? Team #2 isn’t sure, but they move on through the silent auction.
- Team #3 catches Mr. Smith at the bar. They ask him if he wants to buy raffle tickets. “I’ve already bought two tickets,” he sputters. Team #3 is surprised at how grouchy he is. After all, this is a party!
How many times do you think Mr. Smith will be asked to buy raffle tickets?
And how much time is wasted by Team #2 and Team #3 who keep approaching guests who have already bought tickets?
Visual identifiers serve three purposes:
- Your guest will not become annoyed from being asked multiple times if he will buy a ticket.
- Your volunteers know who has purchased a raffle ticket and who hasn’t. They can focus on making new sales.
- The visual identifier serves as a simple marketing tool to alert other guests about the presence of a raffle.
There are many inexpensive visual tools you can use:
- Blink-y lights in necklace, pin, or ring form
- Paper bracelets, similar to those used at large outdoor festivals or bars
- Cloth bracelets
- Metal pins
- Hawaiian leis
- Flower boutonnieres
- Plastic necklaces
- Stickers (They come in a multitude of shapes and colors to fit many themes.)
This is a low-cost, simple trick which will work wonders through greater productivity from your raffle volunteers, better sales from your raffle, and guests in a better mood.
This article shares a great tip for getting your raffle off on the right foot. And now to leap ahead, here’s your resource:
In my Rockin’ Raffles training, you’ll learn how and why some raffles are top-performing. You’ll even get bonuses, like an entire page of “one liners” that are phrases my staff uses to open the conversation with guests during the reception. (Volunteers often feel awkward when they are asked to interrupt your guests, trying to get them to buy a raffle ticket. These phrases make it easy for volunteers to become raffle sales pros.)
Check out Rockin’ Raffles: How to select, structure, and sell the most profitable raffles for your gala for the least amount of work in the store.
Enjoy it!
Prefer video? Watch the video of this blog post below.
