The buzz phrase in March, April, May and June 2020 was “pivot to a virtual event.”
Pivoting made sense when your in-person event was already organized (or nearly so). It meant that Gala Chairs had to rapidly transition their events to be online.
But the days of “pivoting” an event are over.
In-person galas aren’t happening for many months. COVID-19 is running rampant. The expectations are that it will linger well into 2021.
Instead, I encourage you to plan a virtual gala. Start from ground zero, knowing that you’re going to host a virtual gala. I talk about this approach in today’s video.
Also, if you’re needing to talk about taking your event online, I have a production team already assembled. We’ve been running events together since May and know what works and what doesn’t. I’m happy to talk strategy with you. Schedule a meeting with me to learn more.
What’s your opinion? Are you confident that you’ll have your in-person gala? Are you jumping immediately to a virtual event?
Post your thoughts below.
What are thoughts on printed programs?
I’ve got a handful of clients with higher-end galas that are printing them and including them in sponsor boxes shipped / delivered in advance of the event.
And certainly if you promised a sponsor or advertiser something like that, you’d need to produce it.
As always, right on point!!
Thanks, Rick!