Predicting proceeds: Forecasting auction results at your virtual gala

A common question from those planning a virtual gala is how much they should expect to raise from their auction.

If you’ve run an in-person gala in past years,  you can use your past yield results to project your revenue.  Projections will differ, depending on the type of virtual gala you’ll be hosting.

If you’ve not hosted an in-person gala, your projection will be more of a shot in the dark — yet I’d still encourage you to host a virtual gala this year.  Your sunk costs are considerably less this year, so you have reduced risk of loss.  Moreover, it’s easy to test the waters to see how your audience likes the auction.  (Just make sure you hire a savvy auctioneer to ensure your crowd loves the event.)

Listen to today’s video for full details.