The bidder in your ballroom: The 9 archetypes of live auction bidders

Since starting my company 15+ years ago, I’ve observed several types of bidders.

Here’s the archetypes of the guests I see bidding in your live auction.

You’ll learn how to identify each archetype and better understand their motivations from this video.

I’ve no doubt you’ll immediately recognize some of your donors from among these descriptions.

1. Archetype: Buyers
2. Archetype: IITWI (“In it to win it”)
3. Archetype: Sympathizer 
4. Archetype: Starter 
5. Archetype: Helper or Protector
6. Archetype: Opportunist
7. Archetype: Negotiator
8. Archetype: Deal maker
9. Archetype: Player