Turning benefit auctions into record-setting events.
Sherry Truhlar, BAS, CAI, is the go-to fundraising auctioneer for nonprofit galas, paddle raises, and benefit events
Sherry traded in her corporate cubicle for a gavel, launching Red Apple Auctions with a mission to help nonprofits raise more money.
Now a sought-after onstage benefit auctioneer and fundraising educator, she partners with organizations nationwide to create benefit auctions that bring in bigger results.
Through her popular articles, benefit auction trainings, and speaking engagements, Sherry’s practical, research-driven advice has reached thousands of auction planners.
She shares her expertise through masterclasses, books, workbooks, webinars, and checklists — tools designed for anyone ready to take their event from “good” to record-breaking. Her insights have been featured in dozens of publications, making her a trusted voice in the world of benefit auctions.
A charismatic presence in the room, Sherry Truhlar elevates the experience of any live auction. At nearly 6′ tall, she commands the stage and comfortably connects with male and female guests.
Sherry Truhlar is a graduate of the Certified Auctioneers Institute (CAI), which is generally considered the “MBA for auctioneers.” It’s a credential identifying individuals who have achieved their respective industry’s highest standards of professionalism.
She also holds a professional certificate in event management from George Washington University, the Benefit Auctioneer Specialist (BAS) designation from the National Auctioneers Association, an MA degree from the University of Wollongong (Australia), and BA and BS degrees from Emporia State University.
