Over the years I’ve earned industry awards and press accolades, but the best reward is a high level of client and their guests’ satisfaction.
Most successful fundraising event
Due to some unfortunate circumstances, we found ourselves in need of an auctioneer, just 4 months prior to our event. After rearranging her schedule, Sherry agreed to assist us and we will never look back!
Even with a compressed planning calendar, Sherry took the time to access our silent offerings, offered valued suggestions for Live and Fund a Need and gave us some solid ideas to drive event attendance. The real impact, however, was felt on event night. Sherry came prepared and ready to engage, entertain and energize our guests. During cocktails, she spent time socializing with our donors and highlighting some wonderful silent auction items.
During the Live & Fund a Need she absolutely shined and put our organization on a trajectory to have the most successful fundraising event in our history. She did research on our Live Auction items, she familiarized herself with our mission and work and it paid off.
She was prepared, professional, energetic and extremely entertaining. Simply put, she was the best auctioneer we have seen in action and can’t wait to begin working with Red Apple on our 2018 event.
Taken our auction to a level over and above
To say that Sherry has helped our auction run more smoothly and feel more professional is an understatement. She has literally taken our auction to a level over and above where we ever thought it could go.
Yes, she offers great training and ideas to generate more interesting items; guidance on choosing what should go in live vs. silent, running the raffle, flow of the evening, etc. This is her ‘how.’ I suspect we would get similar service from any auction company, though.
The unique quality that Sherry brings is her ‘who.’
Who she is when she is auctioneering is so much more powerful than the how. What makes her different and far superior, in my opinion, is her poise, energy, and confidence. Sherry comes alive when she’s on stage.
She auctioneers like her hair is on fire! Everyone in the room can easily sense that she cares as deeply for the mission as we do. I don’t think there’s any quality that can benefit a non-profit gala more.
If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.
Proceeds increased 30%
Red Apple Auctions’ founder Sherry Truhlar has taught us more than we ever knew we needed to know about auctions, live and silent. There’s more information on the Red Apple Auctions website and in their newsletters than we could ever remember. At the end of the day, or more accurately in our case — (auction) night — we care about how much we raise. And, to that end, since we began working with Sherry in 2015 our auction night proceeds have increased 30%.
If your organization is not using Red Apple Auctions you’re leaving money on the table.
Took event to next level
We began following Sherry’s seminars in 2012. After implementing some of her suggestions that first year, we saw an immediate increase in revenue. We then began working with Sherry directly (seminars, webinars, online marketing materials, etc.). And in 2016 we contracted with Red Apple Auctions to MC our Live Auction.
Sherry and her team also helped us implement several new and innovative ideas.
Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.
Sherry was invaluable
I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!